Seeing people smoking in a music video or a movie is a common scene not only in Uganda but globally. These scenes make smoking look fancy and this has far reaching consequences on the people especially the youth who look at musicians and movie stars as role models.
Health activists involved in tobacco control are concerned by this trend and want an end to it.
Andrew Kwizera, the Technical Resource Person in charge of the East African region for the Campaign for Tobacco Free Kids- a global Organisation on Tobacco Control says that many celebrities show scenes of smoking in music videos and films yet many are seen as role models to the youth. “Many young people who follow these stars have adopted smoking. This is setting a bad image to these innocent young people”, Kwizera observes adding that as a result of smoking, young people have been exposed to various tobacco related diseases which are hard and expensive to treat.
Statistics from the World Health Organization reveal that the average age of debutant smokers is 12-14 years globally.
According to Richard Baguma Tinkasimire, the coordinator Uganda Health Communication Alliance- one of the organizations at the forefront of tobacco control campaign in Uganda, young people are easily lured into smoking mainly by peer pressure and copying those they look at as role models. “Parents, leaders and celebrities must set a good example to the young generation and make children pick the best practices from them. Acts like smoking or tobacco consumption in any form should be discouraged”, he explains.
As part of the efforts to promote a smoking free generation, health activists in Uganda have adopted the use of musicians and other celebrities in the tobacco control campaigns.
Sophie Gombya- a household name in Uganda’s music industry is one of the Tobacco control ambassadors. “It’s true we have a big following, we have power to influence behavior directly or indirectly. As musicians and celebrities must be aware that what we do and show impacts on our followers.
We must therefore be mindful not to encourage bad habits like smoking among the people especially the youth who follow and adore us”, the vibrant Gombya explains.
Apart from Gombya, the Tobacco control fraternity has also used people like the Uganda National Netball Team- the ‘She Cranes’ to rally people against Tobacco- a move that Baguma says is paying off.
The Legal Framework
Uganda is a signatory of to the Framework Convention on Tobacco Control. Article 13 (4a) prohibits all forms of tobacco advertising, promotion and sponsorship that promote tobacco product by any means that are false, misleading, or deceptive or likely to create an erroneous impression about its characteristics, health effects, hazards or emissions.
Uganda’s Tobacco Control Act of 2015 also bans promotion and advertising of tobacco products, open display of tobacco products and selling of tobacco products to minors among others.
Whether showing of smoking scenes in movies and music videos is deliberate to lure people into this act, it is a clear breach of the law and the reality is- it ought to stop.
According to Kokulinda Lutgard, the head of Tanzania Tobacco Control Alliance, musicians and other celebrities have a huge impact on their following and can play a great role in Tobacco control but also everyone has a character to play in this campaign.
The Global Tobacco Burden
According to health experts, Tobacco use is one of the main risk factors for a number of chronic diseases, including cancer, lung diseases, and cardiovascular diseases.
The World Health Organisation (WHO) statistics show that Tobacco kills more than 7 million people each year worldwide with more than 6 million of those deaths as a result of direct tobacco use while around 890 000 are the result of non-smokers being exposed to second-hand smoke.
The most worrying fact is that nearly 80 percent of the world’s more than 1 billion smokers live in low- and middle-income countries where the burden of tobacco-related illness and death is heaviest and alarming.
Over the years, significant strides have been made in Tobacco Control but this is more in developed countries than in the developing world.
A 2017 report by WHO on “Monitoring tobacco use and prevention policies” reveal that more countries have implemented tobacco control policies, ranging from graphic pack warnings and advertising bans to no smoking areas. About 4.7 billion people – 63 percent of the world’s population are covered by at least one comprehensive tobacco control measure, which has quadrupled since 2007 when only 1 billion people and 15 percent of the world’s population were covered.
Uganda has an estimated 1.3 Million smokers- according to the Global Adult Tobacco Survey (GATS) report of 2013 with each smoker spending an average of 20, 730 Shillings (about 6 USD) on manufactured cigarettes per month.
Low back pain affects millions of people in the United States, and the condition is one of the most common reasons for people missing work. New guidelines from the American College of Physicians recommend noninvasive ways of treating nonradicular low back pain.
The American Chiropractic Association (ACA)
report that approximately 31 million U.S. individuals experience low back pain at one point during their lives. The ACA also note that low back pain is the leading cause of disability across the world, as well as one of the most popular reasons why people miss work.
The condition accounts for a large proportion of all doctor visits in the U.S., and almost 25 percent of the entire adult population in the U.S. has experienced at least one day of low back pain in the past 3 months.
The fight against Polio has been boosted by a new grant from Rotary International- the largest group of committed volunteering men and women committed to serve and change the world.
Rotary has announced $35 million in grants to support the global effort to end polio, bringing the humanitarian service organization’s contribution to $140 million since January 2016.
Nearly half of the funds Rotary announced January 2017 ($16.15 million) will support the emergency response campaigns in Nigeria and the Lake Chad Basin (Chad, northern Cameroon, southern Niger and Central African Republic). Four cases of polio were detected in Nigeria in 2016, which had previously not seen a case since July 2014.
With these cases, funding is needed to support rapid response plans in Nigeria and surrounding countries to stop the outbreak.
While significant strides have been made against the paralyzing disease, with just 35 cases reported in 2016, polio remains a threat in hard-to-reach and underserved areas, and conflict zones. To sustain this progress, and protect all children from polio, experts say $1.5 billion is needed.
In addition to supporting the response in the Lake Chad Basin region, funding has been allocated to support polio eradication efforts in Afghanistan ($7.15 million), Pakistan ($4.2 million), Somalia ($4.64 million), and South Sudan ($2.19 million). A final grant in the amount of $666,845 will support technical assistance in UNICEF’s West and Central Africa Regional Office.
Rotary has contributed more than $1.6 billion, including matching funds from the Bill and Melinda Gates Foundation, and countless volunteer hours since launching its polio immunization program, PolioPlus, in 1985. In 1988, Rotary became a spearheading partner in the Global Polio Eradication Initiative with the World Health Organization (WHO), UNICEF, U.S. Centers for Disease Control and Prevention, and was later joined by the Bill & Melinda Gates Foundation. Since the initiative launched, the incidence of polio has plummeted by more than 99.9 percent, from about 350,000 cases a year to 35 confirmed in 2016, and no cases in 2017 so far.
What is Polio?
According to the World Health Organization (WHO), Poliomyelitis (polio) is a highly infectious viral disease, which mainly affects young children.
The virus is transmitted by person-to-person spread mainly through the faecal-oral route or, less frequently, by a common vehicle (e.g. contaminated water or food) and multiplies in the intestine, from where it can invade the nervous system and can cause paralysis.
Initial symptoms of polio include fever, fatigue, headache, vomiting, stiffness in the neck, and pain in the limbs. In a small proportion of cases, the disease causes paralysis, which is often permanent. There is no cure for polio, it can only be prevented by immunization.
Key Facts about Polio
- Polio (poliomyelitis) mainly affects children under 5 years of age.
- 1 in 200 infections leads to irreversible paralysis. Among those paralysed, 5% to 10% die when their breathing muscles become immobilized.
- Polio cases have decreased by over 99% since 1988, from an estimated 350 000 cases then, to 74 reported cases in 2015. The reduction is the result of the global effort to eradicate the disease.
- As long as a single child remains infected, children in all countries are at risk of contracting polio. Failure to eradicate polio from these last remaining strongholds could result in as many as 200,000 new cases every year, within 10 years, all over the world.
- In most countries, the global effort has expanded capacities to tackle other infectious diseases by building effective surveillance and immunization systems
Rotary brings together a global network of volunteer leaders dedicated to tackling the world’s most pressing humanitarian challenges. Rotary connects over 1.2 million members of more than 35,000 Rotary clubs in over 200 countries and geographical areas.
The head of the UN Ebola response mission in West Africa has said that there is still a “huge risk” the deadly disease could spread to other parts of the world.
Tony Banbury declined to say if targets he had set in the fight against Ebola, to be achieved by Monday (December 01, 2014), had been met. The targets were for the proportion of people being treated and for the safe burial of highly infectious bodies.
The UN boss was speaking in Freetown, one of the worst-affected areas.
As BBC reports, on Sunday in Sierra Leone’s capital, bulldozers were clearing large areas for a new burial ground.
Clinical trials to try to find an effective treatment for Ebola patients are to start in West Africa next month.
The medical charity Medicins Sans Frontieres, which has been helping lead the fight against the virus, says three of its treatment centres will host three separate research projects.
Meanwhile, Liberia’s President Ellen Johnson Sirleaf has lifted the state of emergency imposed in the country.
Story By BBC